What is Objective-Based Investing?

Media Release from Profile Financial Services – June 2018

Objective-Based Investing (OBI for short) is an investment approach that seeks to align investments and portfolios with the client’s specific needs and objectives.  The result is one or more customised portfolios each designed to achieve a specific desired outcome over a defined period with a high probability of success.  The approach offers greater certainty to the client and allows financial planning to be conducted in a far more precise manner.


This is very much unlike common industry practice of matching products according to the nebulous notion of the client’s risk profile.

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