Since the global financial crisis and ensuing recession, the desires — and fears — of investors have changed dramatically. Investors seem less confident and more
risk averse than they were just a few years ago. They want more — and better — advice from financial advisors, yet they also want to wield more control over their
financial lives. This cognitive dissonance makes success more difficult for financial advisory firms as they strive to attract new retail investors and consolidate and grow existing clients’ assets.