The Association of Goals Based Advice (AGBA) is the peak industry network for advisers and wealth management organisations that are committed to goals-based advice and investing. We recognise that there are many challenges to implementing a goals based approach in an advisory practice. AGBA brings the parts together, to help advisers operate efficiently and effectively whilst focusing on achieving the best outcomes for their clients.

Previously the domain of institutional investment houses and large endowment funds, we bring members the systems, tools, implementation and management methodologies required to implement this approach in their practices. Our practical tools focus on the advice process, portfolio construction, product selection, implementation, client communication and governance – helping you to offer your clients a better way to invest that’s more likely to achieve their goals.